Monday, 18 August 2014

reflexblue refreshes Tennent's Tour

reflexblue have created a number of new interactive digital installations for Tennent’s Caledonian Wellpark Brewery Tour in Glasgow.


We were commissioned by Tennent’s to work with them to bring to life some of the key milestones of the brewery and achieved this by producing a range of features that created an enhanced interactive experience for visitors.

The features created for Tennent’s included: a six ft Virtual Lager Can (based on the iconic Lager Lovelies), an ‘Instacan’ (which allows visitors to create their own photograph to appear on it), a digital screen of Tennent’s Lager co-founder, Hugh Tennent, within the windscreen of a replica vintage delivery truck and a kegging screen combining digital animation and live footage illustrating the 3 stages of production.

 

In total we created 7 new installations to bring the 274 years of the businesses heritage to life in a modern and exciting way, which hopefully enhances the experience people have on the tour.

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