There are two things that bring guaranteed happiness to us that we hold very close to our hearts; cute fluffy animals and yummy biscuits.
McVitie's have a new campaign that aims to communicate the sensation we get when we open a packet of their plain digestives, chocolate digestives or Jaffa Cakes- and oh how we love to do that!
This advert reminds us how such a simple, humble biscuit creates such a warming powerful sensation of happiness- especially if you have a nice cup of tea to dunk with!
Sarah Heynen, marketing director for United Biscuits (wow, what a title), has commented: "We knew that our biscuits have a surprisingly important place in people's lives. People relate to them in a very emotional way. We wanted to bring this feeling to life in a memorable, modern way."
Check the adverts out below. As huge biscuit fans in reflexblue, we say well done to McVitie's… We think it’s pretty ‘sweeet’!