Monday 3 February 2014

McVitie's 'Sweeet' New Campaign Goes Well With a Cute Cuppa!

There are two things that bring guaranteed happiness to us that we hold very close to our hearts; cute fluffy animals and yummy biscuits. 

McVitie's have a new campaign that aims to communicate the sensation we get when we open a packet of their plain digestives, chocolate digestives or Jaffa Cakes- and oh how we love to do that!

This advert reminds us how such a simple, humble biscuit creates such a warming powerful sensation of happiness- especially if you have a nice cup of tea to dunk with!

Sarah Heynen, marketing director for United Biscuits (wow, what a title), has commented: "We knew that our biscuits have a surprisingly important place in people's lives. People relate to them in a very emotional way. We wanted to bring this feeling to life in a memorable, modern way."

Check the adverts out below. As huge biscuit fans in reflexblue, we say well done to McVitie's… We think it’s pretty ‘sweeet’!

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