Friday 6 January 2012

Facebook Goes Offline

We knew it would happen eventually, Facebook was never going to remain purely online. We've just heard the news that MOO cards have teamed up with Facebook to combine your online profile with your offline communication.

With the introduction of the Facebook Timeline , MOO will design business cards using your Facebook profile picture and the personal information from your page. Simply named "Facebook Cards", MOO are giving away 50-card bundles to the first 200,000 users with the first 50,000 receiving free shipping.

As with all new ventures, there's pros and cons involved. It's definitely a good way of maintaing a consistent brand image but is the information you share on Facebook suitable for your business card? There is always the option of changing your profile details to make them career friendly but does this dilute the primary function of social networking? Perhaps LinkedIn would have been a better option for MOO.

We won't know the answers to these questions for a while as only time will tell how successful this joint venture is. However, with the free cards only available for a short time, both companies should find out pretty soon if customers are willing to pay for the service or not.
If these new cards sound like your cup of tea, there are two ways to take advantage of the offer:

Through Facebook:

Click on the "About" tab under the basic information on your timeline. Scroll down to "Contact Info" and roll over the business card icon which will direct you to MOO's website.


To get the free cards you still need to sign in through Facebook - which also allows you to edit the information and image which will appear on the card.

Let us know what you think.

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