Wednesday 6 May 2015
The Big Telly at Tennent's tunes into consumers
We recently teamed up with Tennent's to commercialise The Big Telly, a new digital outdoor site and one of only 7 in Glasgow. Situated in Duke Street Glasgow, this unique build designed by reflexblue, now brightens up the streets in Glasgow’s East End.
Out of Home Digital advertising has seen massive growth in the last year. Local and national advertisers are utilising The Big Telly to promote local and national advertising campaigns and promotions. Clients such as the Scottish Sun, Celtic FC, The Forge Shopping Centre, Forge Market and VW Vans are taking advantage of this stand out, Out Of Home digital platform.
Online spending via mobile devices has risen from 11% to 17% YOY, that’s why this digital medium plays a massive part of clients' advertising strategy going forward. This platform allows clients to impact directly to consumers on the go with their brands and offers with immediacy.
Digital Out Of Home advertising stands out by producing creative campaigns in a more cost effective way. It allows clients to market their campaigns to key audiences with different messages and can be timed to suit.
Take a look at the big telly at www.thebigtelly.co.uk