Today saw the launch of the new Scottish Sun Motors supplement - the first newspaper motors supplement in Scotland to feature Augmented Reality. This is designed to create even more engagement with readers, allowing them to bring the pages to life and click through to the website easier.
Once the Aurasma App has been downloaded, the user simply has to hover their smartphone over the image and it will come to life!
We liaised closely with Sun Motors Editor, Phil Lanning as well as Reality Media, managing to 'turn initial concept ideas into astounding and engaging imagery in less than seven days' (Robert Shepherd from News International quotes)
Matt Mills, Head of Partnerships at Aurasma said:
"We are delighted to see the fantastic work reflexblue are creating on the Aurasma platform for The Scottish Sun. In a matter of days, they've transformed The Sun's motoring supplement into an interactive motor studio - it's ingenious and we look forward to seeing more of their high-octane campaigns."