Friday 9 November 2012

The Scottish Sun Comes to Life with reflexblue

reflexblue are very happy to be working alongside the Scottish Sun on a weekly live supplement, with today seeing the launch of this exciting new addition to the newspaper.

Today saw the launch of the new Scottish Sun Motors supplement - the first newspaper motors supplement in Scotland to feature Augmented Reality.  This is designed to create even more engagement with readers, allowing them to bring the pages to life and click through to the website easier.

Scottish sun comes to life with reflexblue

Once the Aurasma App has been downloaded, the user simply has to hover their smartphone over the image and it will come to life!

Socttish Sun comes to life with reflexblue

We liaised closely with Sun Motors Editor, Phil Lanning as well as Reality Media, managing to 'turn initial concept ideas into astounding and engaging imagery in less than seven days' (Robert Shepherd from News International quotes)

Matt Mills, Head of Partnerships at Aurasma said:
"We are delighted to see the fantastic work reflexblue are creating on the Aurasma platform for The Scottish Sun. In a matter of days, they've transformed The Sun's motoring supplement into an interactive motor studio - it's ingenious and we look forward to seeing more of their high-octane campaigns."

Aurasma - 'The World’s First Visual Browser, bringing the physical and virtual worlds together'  Visit your App store or Google Play to download this fantastic App.

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