Friday 27 January 2012

Interactive Polar Bears to join the Superbowl this year!

The creatives at Coca-Cola must have spent a few late nights working on their new campaign for this year's Superbowl. Set to feature two of the brands polar bear mascots, the whole commercial will react to the on-field action as well as the other adverts.

The animated bears will be showing support for the competing teams - New York Giants and New England Patriots - and will give real-time reactions to everything that happens throughout the game. If the Patriots score a touchdown then you'll see the Patriots bear raise his hand for the touchdown sign, and if a racy advert appears on screen, the bear will cover its cub's eyes.

As well as an ingenious piece of advertising, Coca-Cola are using the campaign to raise money and awareness for the World Wildlife Fund to help protect the Arctic home of the polar bears.

To join the Coca-Cola Polar Bowl Party you can RSVP here  and join in with the live chat throughout the game on 5th February.

Watch the teaser here

interactive, Polar bears, Super bowl, 2013, reflexblue

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