Friday 11 November 2011

Behavioural Targeting with My Car Check

Behavioural targeting enables organisations to target audiences based on their recent online activity. Page views and search terms are monitored then broken down into various channels which are then analysed and used to create a virtual profile of each user. This provides a higher ROI by targeting customers who are already in the market for your product or service.

We recently put this into practice with My Car Check, and although this is just the beginning of our campaign, we have gained some impressive results from behavioural targeting in the past with clients such as Taylor Wimpey and our very own My Car Check’s Business Manager –Justin Powell – is impressed with our ongoing work and has sent us this testimonial:

“I think the best compliment I could pay Reflexblue is that we keep coming back. Time and again they have shown many different mediums and approaches to how we can drive our business forward and how we present ourselves. Good work Reflexblue!”

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