Wednesday, 3 August 2011

Google+ Project & Panda

Google have recently launched ‘Panda’, a new algorithm for Google search. Google’s goal is simple: to give people the most relevant answers to their queries as quickly as possible.

This update is designed to reward good quality websites and reduce the rankings for low quality sites, especially sites that copy content from other websites (Many SEO companies would copy & paste articles and post them on various blogs to help get websites up the rankings).

As well as the launch of Google Panda, Google have also launched their own social networking platform that's set to rival Facebook, called Google+ Project. If your website does not have a Google +1 button for your users to click then it’s something that you should definitely be thinking about as in future all of your best S.E.O efforts will not have the same effect that they have done in the past. The video below explains how to go about adding a +1 button to your site.

You have probably already seen Google’s +1 button as you search through Google. It appears whenever you are signed in to your Google account and are searching using Google. It’s very similar to the Facebook Like button and is connected to your Google account. Google themselves write: “The +1 button is shorthand for “this is pretty cool” or “you should check this out.” If you like a link or think it would be useful to your social friends, give it a click!

This means that Google’s search results will now have more of a human element approach with their results. If someone in your group of friends has given a website a +1 then it will be near the top of your Google search.
 
 
 
5 Tips to help your rankings with Google
 
  1. Keep your site fresh, change articles and images on your home page on a weekly basis.
  2. Sign up with Twitter and download http://www.tweetdeck.com/, Tweetdeck is free to download and it allows you to easily schedule your tweets. Remember to always add a link to your website on your tweets.
  3. Start a weekly blog, at the end of each blog have a link back to your site. I recommend using http://www.blogger.com/
  4. Insert a FREE advert into Gumtree on a daily basis, again linking back to your site.
  5. Add the share buttons to your home page, especially google +1 and facebook like

If you would like more advice on any of the above then please email me at rickin@reflexblue.co.uk

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