Our first eBlast campaign for George Wimpey has been very encouraging. With an initiative in partnership with The Scottish Sun, over 12,000 emails were delivered to members of ‘MySun’, the Sun’s online membership area.
The eblast campaign showcased a selection of specially discounted part exchange deals with a direct link to a new micro-site we have created for George Wimpey’s easymover and part exchange initiatives.
So far, the click-through rate to the micro-site has been over 3%, which is really good start in engaging with a new audience for George Wimpey.
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